Yes, despite what so many people say there are only 4 ways to grow any business!Four important questions which focus on the acquisition, maximization and retention of your customers. Don't get me wrong, there are a number of answers to each of the questions – a number of multiple strategies which you can implement in your business – however when you peel back the layers you'll always arrive at these 4 important questions.#1 How do you increase the number of customers?This is where most businesses tend to spend their time – in attracting new customers through the front door of their businesses. My question for you is this; What are the various strategies you're currently using in order to attract new customers to your business? And more importantly, are they working?The first and number 1 low cost/ no cost strategy for increasing the number of customers is, of course, referrals. 86% of my business comes from referrals. Was it always the case? Of course not but, we've … [Read more...] about How to grow your business: Are you asking these 4 vital questions?
How to grow your business
In programming your winning mindset, the key to success, and failure, is simply this...'we become what we think about'.We have a distinct advantage over every other living creature on planet Earth because we have 100% control over how we choose to think. Not just control over how we think, but how we choose to think. We can deliberately change it at any point during any given day.We are bright people and most of us learned long ago to avoid situations in which we fear. This could have been situations which we personally experienced or situations we learned through experiences of others. For example, you've had a long relationship; you split up – now your mind creates an association of fear and pain with relationships. There's now a little voice inside your head, which says to you: don't go there again, don't expose yourself, don't step outside your comfort zone, and don't expose yourself to that pain.In many situations, this makes eminent sense. Our mind is programmed to protect … [Read more...] about How to programme your winning mentality
The Detroit News Published 9:50 p.m. UTC Jul 12, 2018 When Iris Underwood decided to start her own lavender farm more than a decade ago in Michigan's Addison Township, about an hour north of Detroit, she knew it needed to be a hands-on experience -- not just for her, but for her farm's future visitors. That's because lavender's soothing benefits don't just come from looking at it. They come from touching it and getting the oils on your skin. "It works its way into your nervous system, into your blood, and it calms you down," said Underwood, who ran Yule Love It Lavender Farm for 10 years before getting out of the lavender farm business in 2014. "It’s a reality." Lavender -- and its super plant powers -- is so much more than a pretty flower. It can be incorporated in recipes and in homeopathic creams and sprays. And since it blooms in July, now is it's time to shine (see sidebar for details on this weekend's Michigan Lavender Fest). "Lavender is … [Read more...] about Lovely lavender takes center stage this month; learn how to grow your own
An animated Mark Harvey presents at the latest Lovewell Blake Building Brilliance in Business Masterclass. Picture: Andy Newman Archant Modern brands drive growth – does yours? That was the direct and challenging question posed by marketing expert Mark Harvey at a recent masterclass run by Future50 partner Lovewell Blake. There are seven key lessons about modern branding, and three critical steps that all businesses can take to ensure that their brand plays a - perhaps the - central part in growing that business. So says marketing expert Mark Harvey, presenting at the latest Building Brilliance in Business masterclass. “The biggest mistake that many companies make when considering brand is to get the crayons out too soon and think only of brand in terms of visual identity,” he said. “It is really important to have the commercial conversation first – what does your brand need to achieve in commercial terms, and how can it be embraced in the totality of … [Read more...] about Future50 partner masterclass: How can you use branding to grow your business?
QUESTION: I have read about the changes coming through Making Tax Digital. What are these and are there any benefits for my business? ANSWER: Making Tax Digital (MTD) is part of the government's plan to make it easier for businesses to stay on top of their day-to-day finances. HMRC wants to be one of the most digitally advanced tax administrations in the world – improving efficiency, effectiveness and ease of compliance. The plans signal the end of paper accounting for millions across Britain.From April 2019, legislation will require businesses above the VAT threshold (currently £85,000) to set up a digital tax account and file quarterly returns online. Preparation starts now, with businesses and accountants moving online to improve efficiency, boost profitability and make the transition painless.Any business whose year-end date is other than March 31 should consider using MTD systems far earlier. For example, a business whose year-end is June 30 will be required to file its … [Read more...] about Is your business ready for Making Tax Digital?