Yes, despite what so many people say there are only 4 ways to grow any business!Four important questions which focus on the acquisition, maximization and retention of your customers. Don't get me wrong, there are a number of answers to each of the questions – a number of multiple strategies which you can implement in your business – however when you peel back the layers you'll always arrive at these 4 important questions.#1 How do you increase the number of customers?This is where most businesses tend to spend their time – in attracting new customers through the front door of their businesses. My question for you is this; What are the various strategies you're currently using in order to attract new customers to your business? And more importantly, are they working?The first and number 1 low cost/ no cost strategy for increasing the number of customers is, of course, referrals. 86% of my business comes from referrals. Was it always the case? Of course not but, we've … [Read more...] about How to grow your business: Are you asking these 4 vital questions?
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Delegate, delegate? It’s not so easy, business owners say
Joyce M. Rosenberg, Ap Business Writer Updated 7:56 am PDT, Wednesday, September 12, 2018 In this Sept. 7, 2018, photo Soyini Chan-Shue poses for a portrait at City Safe Partner's office in New York. Although Chan-Shue easily delegated work to police officers when she was a sergeant in the New York City Police Department, it was hard to relinquish tasks to employees of the security firm she now owns. “It can be nerve-wracking to give my staffers the autonomy to make decisions I formerly made, but I realized that I can't effectively grow my business if I don't,” says Chan-Shue, CEO of City Safe Partners. less In this Sept. 7, 2018, photo Soyini Chan-Shue poses for a portrait at City Safe Partner's office in New York. Although Chan-Shue easily delegated work to police officers when she was a sergeant in the New York ... more Photo: Mary Altaffer, AP … [Read more...] about Delegate, delegate? It’s not so easy, business owners say
12-year-old gets more business cutting lawns after neighbor calls police on him
Business is booming for a 12-year-old who owns his own lawn cutting business in Maple Heights, Ohio. But the boost comes after someone called the cops on him while he was moving lawns in the city, which is located about 13 miles southeast of Cleveland. Reggie Fields owns and operates Mr. Reggie's Lawn Cutting Service with his brothers, sisters and cousins. But one of his customers, Lucille Holt, said someone called the police on him while he was simply doing his job. She said neighbors complained because the group mowed the lawn on a section of their property. "They called the police to tell the police that the kids was cutting their grass," Holt said in a now viral Facebook video. "Who does that? Who calls the police for everything?" She added, "I guess I have a line where part of it is now my yard. They called the police to tell the police that the kids was cutting (their) grass." Holt's video has been viewed more than 400,000 times on Facebook. WEWS-TV reports that people are … [Read more...] about 12-year-old gets more business cutting lawns after neighbor calls police on him
Future50 partner masterclass: How can you use branding to grow your business?
An animated Mark Harvey presents at the latest Lovewell Blake Building Brilliance in Business Masterclass. Picture: Andy Newman Archant Modern brands drive growth – does yours? That was the direct and challenging question posed by marketing expert Mark Harvey at a recent masterclass run by Future50 partner Lovewell Blake. There are seven key lessons about modern branding, and three critical steps that all businesses can take to ensure that their brand plays a - perhaps the - central part in growing that business. So says marketing expert Mark Harvey, presenting at the latest Building Brilliance in Business masterclass. “The biggest mistake that many companies make when considering brand is to get the crayons out too soon and think only of brand in terms of visual identity,” he said. “It is really important to have the commercial conversation first – what does your brand need to achieve in commercial terms, and how can it be embraced in the totality of … [Read more...] about Future50 partner masterclass: How can you use branding to grow your business?
How Norwich’s Developing Experts are helping put Norfolk business on the world stage
PUBLISHED: 08:36 25 April 2018 | UPDATED: 08:43 25 April 2018 EDP Business award feature with Developing Experts from Norwich. Shane Morgan, Josh Lal, Rosalie Collins, Sarah Mintey and Gill Draper. Picture: Nick Butcher Archant © 2018 For the team at Developing Experts, the pace of life seems only to get faster. EDP Business award feature with Sarah Mintey from Developing Experts who are based in Norwich. Picture: Nick Butcher Since winning the Breaking Boundaries category sponsored by Lovewell Blake at the EDP Business Awards back in November, the company has closed a funding round, prepared its products for translations, and moved into new offices, while its directors have been travelling the globe to drum up interest in its education platform. The Norwich-based firm specialises in building software which provides lesson plans and resources to support teachers covering unfamiliar subjects. The company has been building a home school product for the UK market, but has also … [Read more...] about How Norwich’s Developing Experts are helping put Norfolk business on the world stage