By Warda Imran Published: February 14, 2019 0 SHARES Share Tweet Email Prophesising the end of print and TV only makes sense if 50% or more of the population can afford and have access to digital gadgets. The current Pakistan Tehreek-e-Insaf (PTI) government seems to be at crossroads once again as debate on media and press freedom takes a dark turn with each statement spurred by the Information Ministry headed by Fawad Chaudhry. Speaking at an event recently, Chaudhry warned media houses that “their current model would not last long if they didn’t change their ways”. Rather than appearing to be an advice from the concerned federal authority, it seemed to be soaked in threatening tones. “The news media wants government advertisements and sponsorship, but what would happen to its freedom if the media looks up to the government as its saviour and not as a client,” Chaudhry added. Surprising as it may seem to him, media houses earn their bread and … [Read more...] about The Information Mystery: Is PTI caught in social media’s spinning web?
Growing your business with social media
Is social media a friend or foe of science? An opinion piece published in JAMA last week suggests the latter: Protecting the Value of Medical Science in the Age of Social Media and ‘Fake News‘ The authors argue social media poses a threat to science in several ways: Unfettered publication of unvetted information by sources of unknown reliability. An emerging tactic of decrying disagreeable content as “fake” or part of a “conspiracy.” Opponents of evidence-based research who perpetuate misinformation and often auto-validate it within their own “echo chamber.” Emotionally persuasive appeals trumping evidence, and hits/likes often conveying a false sense of legitimacy. Although these threats may seem self-evident to some, their impact is far-reaching and often don’t draw much news coverage. In fact, it’s often news organizations — not malicious rogues or bots or purveyors of “fake news” — that are some … [Read more...] about Is social media hurting science … and people?
THE use of social media in business operations has been growing exponentially for a number of years, with OFCOM revealing Northern Ireland has had a sharp uptake of image-based social media. Local ret[...] You have reached your limit of free articles Registered users get 5 regular articles and 1 free Premium article per week. … [Read more...] about The rise of digital risks: protect your business with cyber insurance
An animated Mark Harvey presents at the latest Lovewell Blake Building Brilliance in Business Masterclass. Picture: Andy Newman Archant Modern brands drive growth – does yours? That was the direct and challenging question posed by marketing expert Mark Harvey at a recent masterclass run by Future50 partner Lovewell Blake. There are seven key lessons about modern branding, and three critical steps that all businesses can take to ensure that their brand plays a - perhaps the - central part in growing that business. So says marketing expert Mark Harvey, presenting at the latest Building Brilliance in Business masterclass. “The biggest mistake that many companies make when considering brand is to get the crayons out too soon and think only of brand in terms of visual identity,” he said. “It is really important to have the commercial conversation first – what does your brand need to achieve in commercial terms, and how can it be embraced in the totality of … [Read more...] about Future50 partner masterclass: How can you use branding to grow your business?
More and more followers of fashion appear to be "under the influence" of a new breed of opinion-maker, and big fashion houses are taking note. Alina Cho is charting the trend: At this year's Oscar De La Renta fashion show, actress Dakota Fanning sat front row. So did Anna Wintour, Vogue magazine's indomitable editor in chief. But sitting just across the runway from Wintour was Tina Craig, part of a growing army of social media stars known as "influencers." "What I do is, I basically am just your friend next door. I'm your girlfriend. But I have this access that you want," Craig said. It's access she's earned by amassing a huge online following, where she's known as Bag Snob. What makes Craig front-row fashion royalty are her candid, make-or-break handbag reviews. "If I love something, I love it. If I don't, I tell you exactly why," she said. "I think they don't call 'em influencers for nothing," said Alex Bolen, the chief executive of Oscar De La Renta. "It would not be an … [Read more...] about The rise of social media influencers