Polaris Industries is adopting its first new logo in 38 years and launching a rebranding campaign to showcase its newly expanded product line with the goal of boosting its customer base by 50% in 10 years. Company officials were to announce Monday the rebranding effort for the Medina-based maker of outdoor vehicles from ATVs to boats. The company also is dropping “Industries” from its name, going forward as Polaris Inc. During the past 10 months, Polaris said it employed social media, data research and focus groups with hundreds of employees, customers and powersports fans from across the country to learn about its existing image and where it needs to go. The outcome is a three-pronged approach that includes the name change, a new logo and a new marketing effort that aims to use more women, millennials, blacks, Latinos and other groups who might not be as familiar with Polaris’ vast array of products, officials said. Polaris has spent less than $1 million on the … [Read more...] about Polaris launches rebranding campaign, aims to diversify audience
Definite chief aim
Anne D'innocenzio, Ap Retail Writer Updated 10:02 am PDT, Sunday, June 23, 2019 In this June 4, 2019, photo Ezinne Kwubiri, H&M's Head of Diversity and Inclusion, North America, is interviewed in their New York headquarters. Kwubiri recently spoke with The Associated Press about her new role at H&M and the challenges for the fashion giant, which has more than 4,000 stores globally. less In this June 4, 2019, photo Ezinne Kwubiri, H&M's Head of Diversity and Inclusion, North America, is interviewed in their New York headquarters. Kwubiri recently spoke with The Associated Press about her new ... more Photo: Richard Drew, AP Photo: Richard Drew, AP Image 1 of / 5 Caption Close Image 1 of 5 In this June 4, 2019, photo Ezinne Kwubiri, H&M's Head of Diversity and … [Read more...] about H&M’s new diversity chief designs a more inclusive future
Video PUBLISHED: 15:21 18 January 2019 Caroline Culot What has gone wrong with our beloved store? Marks & Spencer in Norwich. Pic: www.edp24.co.uk The grand dame of the British high street is battling store closures after a drop in sales. We asked you for your views on whether the spark has gone out of Marks? Sales are down in its food, clothes and home sections and some stores are even closing.No stores in Norfolk are currently at risk but with retail flagging and other big names leaving our high streets, is M&S’s days as top dog numbered?MORE: Is Gillette turning men into wimps?The bad news came after a bid by M&S to appeal to the more average shopper with an advertising campaign featuring cheaper foods rather than luxury items over the festive period – but sales dropped by 2.4% up to Christmas. Thumbs up! Business writer Caroline Culot finds a pair of mulberry patent boots she likes. Pic: www.edp24.co.ukStore closures were … [Read more...] about Are you happy with the Marks and Spencer store in Norwich?
Transformation of the global food system is urgently needed as more than 3 billion people are malnourished (including people who are undernourished and overnourished), and food production is exceeding planetary boundaries -- driving climate change, biodiversity loss, pollution due to over-application of nitrogen and phosphorus fertilizers, and unsustainable changes in water and land use. The daily dietary pattern of a planetary health diet consists of approximately 35% of calories as whole grains and tubers, protein sources mainly from plants -- but including approximately 14g of red meat per day -- and 500g per day of vegetables and fruits. Moving to this new dietary pattern will require global consumption of foods such as red meat and sugar to decrease by about 50%, while consumption of nuts, fruits, vegetables, and legumes must double. Unhealthy diets are the leading cause of ill-health worldwide and following the diet could avoid approximately 11 million premature deaths per … [Read more...] about Diet and food production must radically change to save planet
At first, it seemed like the stomach flu. Weeks before his 24th birthday in May 2015, Alec Raeshawn Smith was overcome by troubling symptoms. His body ached, his stomach hurt and he wasn’t sleeping well. Laine Lu, a co-worker at his restaurant job, urged him to see a doctor. “This is not normal,” she recalls telling him. “Go get checked out.” His mother, Nicole Smith-Holt, worried too. He called her when he decided to go to a health clinic near Minneapolis. He said, "Seriously, Mom, I think something is really wrong with me." The diagnosis was surprising: Type 1 diabetes. Alec's blood sugar levels were nearly twice the healthy limit. His family didn't have a history of diabetes, and lanky, 6-foot-3 Alec looked like the picture of health. At 23, he seemed too old for Type 1 diabetes, once known as juvenile diabetes because it often strikes children. But as Alec discovered, Type 1 diabetes is an autoimmune response that can appear at any age. It is not … [Read more...] about Skyrocketing cost of insulin causes some desperate diabetics to ration