Why are teens so drawn to TikTok? Source: Solen Feyissa/Flickr TikTok has frequented international news during the past few weeks, with declarations that it might be banned in the US as it already is in India. As I wrote about in my previous post , the announcement that TikTok might be banned is sending panic to millions of tweens and teens around the world. In this post, I will continue to discuss the popularity of TikTok among tweens and teens, and I will also highlight why understanding your child’s intention for using TikTok is important. Why TikTok? For parents who are not yet aware, TikTok is an app used to post short videos. TikTok use is exploding rapidly; in the first quarter of 2020, it generated the most downloads for any app ever in a quarter, indicating that teens all over the world were seeking it out—especially during the time of extended lockdowns during the COVID-19 pandemic. One of the reasons it is so popular is that it is video-based, … [Read more...] about The Irresistible Lure of TikTok: Why Is the App So Popular?
Woman listening. Source: stockfour/Shutterstock There’s a new app in town and, for once, its soaring popularity is not because teens are flocking to it. Called Clubhouse , it's ridiculously simple. It’s an audio-only social platform that allows users to drop in to different “rooms” and listen in on or participate in conversations. Think telephone party line meets radio, circa 2021. At the moment, Clubhouse is an iPhone-only app, and you can only use it if you’re invited by another user. Despite these limitations, this barely-year-old app has been downloaded nearly 13 million times, according to App Annie . Elon Musk helped popularize the app by using it to interview Robinhood CEO Vlad Tenev about GameStop (now there’s a room to be in!). Other A-listers have hosted rooms on Clubhouse, too, including Oprah Winfrey, Mark Zuckerberg, as well as a slew of various experts. What's The Appeal of Audio-Only? In a year when most live events, professional conferences, job … [Read more...] about Why Clubhouse and Other Audio Apps Are So Hot
Women looking at phone Source: Maridav/Shutterstock Many of us have experienced isolation due to lockdowns and various stay-at-home orders over the past year. For some people, such isolation has brought with it feelings of severe loneliness , resulting in increased rates of depression and a sense of anxiety or trepidation about participating in future social situations. What will be the effect of isolation on the use of dating apps? For example, is it likely that people will use dating apps for different reasons because of increased rates of depression and social anxiety , and will this be different for men and women? These questions were explored by Ariella Lenton-Brym and colleagues in their study exploring the extent to which the symptoms of depression and social anxiety influence use of dating apps (Lenton-Brym, Santiago, Fredborg, & Antony, 2021). Ultimately, their findings offer some clues as to how our use of dating apps might change post-pandemic. The … [Read more...] about Lockdowns Might Have Changed the Way We Use Dating Apps
Source: Saquizeta/Shutterstock Post a photo, tag a friend, and schedule your mammogram? Social media companies are testing the waters in raising users' health awareness with new tools, and it’s only a matter of time before mental health becomes integrated. Just last year, Facebook unveiled its new Preventive Health tool, allowing the user to get personalized reminders about health care tests and vaccines. Facebook wants to focus on the two leading causes of death in the United States, heart disease and cancer, as well as the flu. Based on your age, weight, and guidelines from the American Heart Association, the Centers for Disease Control and Prevention, and the American Cancer Society, you can receive alerts to see what tests are recommended for health conditions and screenings related to you, like cholesterol or mammograms. Flu shot reminders will also pop up with information about where you can get one. Facebook has a massive audience, with almost 2.5 billion users. … [Read more...] about Facebook’s Preventive Health App: Is Mental Health Next?
In the wake of Zoom fatigue, the rising popularity of the social audio (aka voice-only) app Clubhouse makes a lot of sense. Clubhouse sounds like an app for kids. It’s not. There’s nothing to watch, no dancing, no lip-syncs, and no funny cat videos. It is a throwback: audio-only. You can move from room to room, listen or speak and find people with like interests, but you can't see or text. The app is iPhone-only. You also have to be invited to join by another user. In spite of this (or because of this), the app has been downloaded nearly 13 million times in its first year. Its rapid adoption has triggered a wave of Clubhouse competitors from heavy-hitters like Facebook and Twitter to a handful of start-ups. The appeal? Exclusivity, the emotional resonance of voice, FOMO-fueled unpredictability, and you can still wear your sweats. A lot of Clubhouse's popularity has been attributed to the buzz created by celebrity users such as Elon Musk, who used it to interview Robinhood CEO … [Read more...] about Clubhouse: What’s the Appeal of Social Audio Apps?