Improving health equity for ethnic minority women in Thai Nguyen, Vietnam: qualitative results from an mHealth intervention targeting maternal and infant health service access

Split View Views Article contents Figures & tables Video Audio Supplementary Data PDF Cite Citation B McBride, J D O’Neil, Trinh T Hue, R Eni, C Vu Nguyen, L T Nguyen; Improving health equity for ethnic minority women in Thai Nguyen, Vietnam: qualitative results from an mHealth intervention targeting maternal and infant health service access, Journal of Public Health, , fdy165, https://doi.org/10.1093/pubmed/fdy165 Download citation file: RIS (Zotero) EndNote BibTex Medlars ProCite RefWorks Reference Manager © 2018 Oxford University Press Close Permissions Share Email Twitter Facebook Navbar Search Filter All All Journals Mobile Microsite Search Term Sign In Register Close search filter All All Journals search input Advanced Search Abstract Background Ethnic minority women (EMW) in Vietnam experience disproportionately high infant and maternal mortality rates due to low social status, poverty and remoteness from health centres. This project piloted and evaluated a low-cost mobile health (mHealth) intervention called mMom utilizing behaviour change communication (BCC) to improve access to maternal, newborn and child health (MNCH) services and health equity among EMW living in remote areas.Methods The mMom intervention built an integrated mHealth platform which sent timely MNCH information and BCC text messages to participants, and engaged health workers towards increasing their interaction and building demand for quality natal care. Mid-term and final qualitative evaluations were conducted to assess the intervention’s acceptability and impact.Results In evaluations, all participants expressed satisfaction with the quality, timeliness and convenience of the messages, and health workers reported increased efficiency and quality of care. The use of BCC… [Read full story]