Google Analytics is, by far, the most popular website analytics tool. It’s easy to use, it offers a ton of features and, best of all, it’s free. So why would anyone choose an alternative analytics service? As robust as Google Analytics is, some small business users may find that it doesn’t meet their needs. For one, Google Analytics is relatively limited in scope, and lacks the flexibility and advanced reporting many businesses need for their specific goals and type of website. It also doesn’t provide the instantaneous, actionable data that help them make the most out of their website and marketing campaigns. Whether you need an alternative to Google Analytics or a tool that complements it, here are three options worth considering. Clicky is all about real-time data. While Google Analytics can take an entire day to populate traffic and visitor information, Clicky provides up-to-the-minute analytics using any browser or mobile device, or right on your website itself. This app-based and on-site analytics platform puts you in complete control, allowing you to view, analyze and react to visitor events as they happen. What makes it different: Individual visitor information[REVIEWED: Web Hosting Services 2014] Detailed heat mapping One of Clicky’s standout… Read full this story
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